In the major fashion capitals, fashion weeks are semiannual events. January through March designers showcase their autumn and winter collections and September through November the spring/summer collections are shown. Fashion weeks must be held several months in advance of the season to allow the press and buyers a chance to preview fashion designs for the following season. This is also to allow time for retailers to arrange to purchase or incorporate the designers into their retail marketing. Fashion Week begins at New York and is followed by London and Milan and it ends at Paris. The events taking place in these four fashion capitals are known as tradition 'big four' fashion weeks. However, these days fashion week is a global event and is held in different corners of the world.
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